Many of us have adapted to the modern-days, digital downloads, high-end definition TVs and USB-Stick DJs, but increasing numbers of vinyl sales visualize the popularity of the medium, which cannot be explained, except that the past few years have shown that the black gold is back by popular demand.
Tapping the heydays of vinyl records, Nike Sportswear came up with the beautiful idea to pay homage to the black volume, and one of the genres that made it what it is today, the golden era of '90s rap. Dubbed "Side A" (Yes, there is also a Side B, but more on that later), the Swoosh took inspiration from their own archive of iconic Air Max 90s, such as the original Infrared, King Of The Mountain, Anniversary Cork, Moon Landing, Lemon Frost, Untold Truth, OG Ostrich, and BRS Powerwall. In combination with references sported on the tongue, the Nike Air Max 90 "Side A" is one of the most limited sneaker releases this summer, and it's only right that Sneakersnstuff and Nike linked-up with Jakarta Record's Bluestaeb, who talks '90s rap, producing and much more in the video below.
Together with the Berlin Nike Sportswear team, we spice up the release of the Nike Air Max 90 "Side A" and produced a limited-edition Vinyl with exclusive productions by Bluestaeb, Suff Daddy, Neue Grafik and Stwo. For everyone that can make his or her way to Berlin, we go the extra mile in the Capital of Germany, adding to the sneakers a super limited collectors' box, vinyl-brushes, and of course the vinyl itself.